Writing a business plan is a major effort. Make sure that yours gets read by avoiding these deadly sins. Don't:
- Insist on a nondisclosure agreement up front.
- Focus on the technology (instead of the market, the competition, and the customers).
- Practice top-down sales forecasting.
- Predict that you will capture "2% of a billion-dollar market..."
- Use four significant digits everywhere.
- Position investors as necessary-but-unpleasant "mushrooms."
- Fill your plan with typos, errors, chartjunk, and repetition.
- Expect to be acquired by Microsoft.
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